The Girl Next Door
Event Campaigns
Pre- and post-event campaigns designed to sell out events and grow the TGND community organically. Each campaign mixed formats (storytelling, viral trends, carousels and recaps) to build anticipation before the event and keep the conversation going after it.
Client: The Girl Next Door
Role:
Concept, filming, editing & design
4 SELECTED CAMPAIGNS
The Anniversary Soirée
PRE-EVENT
A three-part storytelling mini-series, The Ride Over, The Arrival and The Party, built anticipation for our biggest gala night.
After the event, two recap videos covered the night and spotlighted the 10 Latina brands that presented.
POST-EVENT
Social Posts
One announcement, two ways in. A designed flyer carousel to set the scene, then campaign-day photography with text overlays, made to be shared.
Cooking Classes
Four videos. Four formats. One question: what makes a small account travel? Storytelling · Viral trend · Trending audio · Beat-synced edit
Every video outperformed the account's audience, reaching 5.6K to 7.9K views on an account of roughly 3K followers. That's up to 2.6x the size of the existing community, reached through creative format testing rather than paid promotion.
F1 Watch Part
For this campaign I produced and shot a dedicated photoshoot for the promotion. The photos became two carousels that reached 8K–14K views.
Two videos completed the campaign: a direct event promo and a trend-based video, each with around 8K views. At the time, the account had roughly 4–5K followers.
Jersey Party
One World Cup event, three pieces of content, three ways to bring a community together.To announce the event, we put a face to the invitation: a direct-to-camera video that became the campaign's top performer at 15K views.
The carousel FLYER followed with 13K, giving the community a clear, shareable way to save the details.
