Resume

Mariana Muñoz García

BRAND, CONTENT & COMMUNITY MARKETING STRATEGIST

marianamg.more@gmail.com

Bilingual (English/Spanish) brand and content marketing strategist with 6+ years of experience in social media strategy, content creation, community building, and event marketing. Co-founder of The Girl Next Door, a New York City community for Latina women that grew to 1,400+ members and 12K+ organic Instagram followers in 19 months through 30+ sold-out events and brand partnerships. Hands-on creative across strategy, content calendars, storytelling, short-form video, photography, and graphic design, with experience in startups, B2B tech, and lifestyle brands.

PROFILE

WORK EXPERIENCE

ATRIOS
HEAD OF SOCIAL & EVENTS

NEW YORK, NY
2026

  • Launched the startup's social media presence from zero on Instagram and TikTok (previously LinkedIn only), creating the content strategy, content pillars, and editorial calendar for an audience of startup founders and tech professionals.

  • Planned and produced 2 founder networking events, the Founders Padel Championship NYC and the Founders Basketball Championship NYC, with 40+ attendees each (about 70% startup founders) and sponsors including Rho and a16z speedrun.

  • Scripted, filmed, edited, and published short-form video (storytelling series, daily vlogs, event recaps, and founder thought leadership), consistently reaching 1,200 to 4,100+ views per video.

  • Created personal-brand content for the founder's own social channels, keeping it consistent with the company's messaging.

THE GIRL NEXT DOOR SOCIAL CLUB
CO-FOUNDER & HEAD OF BRAND AND COMMUNITY

NEW YORK, NY
2025 - PRESENT

  • Built a community and events brand for Latina women in NYC from the ground up, creating the brand identity, visual guidelines, voice, and positioning, and connecting 1,400+ women in 19 months.

  • Grew Instagram to 12K+ followers with 100% organic content, leading social media strategy, content calendars, campaigns, and storytelling-driven pre-event, live, and post-event content and photography.

  • Conceptualized and produced 30+ sold-out experiential events (dinners, brunches, wellness, art, and pop-ups) of up to 150 attendees, with tickets selling out faster each season; expanded the concept to Chicago.

  • Secured and managed partnerships with brands, venues, sponsors, influencers, and other NYC social clubs, and created pop-up markets that give women-owned businesses exposure to the community.

  • Set the long-term business vision, growth strategy, and brand roadmap as co-founder.

  • Designed brand identities (logos, visual systems, and brand guidelines) for 50+ small businesses, including restaurants, florists, wellness professionals, social clubs, and apps.

  • Created social media strategies and monthly content calendars for remote clients, defining what to post, what to film, and when to publish.

  • Designed social media graphics and marketing materials aligned with each client's brand and campaign goals.

SIGNA STUDIO (FREELANCE)
BRAND DESIGNER & CONTENT STRATEGY CONSULTANT

NEW YORK, NY
2019 - 2025

MONTERREY, MEXICO
2022 - 2023

ALESTRA
MARKETING & ADVERTISING SPECIALIST

  • Planned content calendars and social media campaigns for a B2B technology and telecommunications company.

  • Produced and edited videos and designed presentation decks for client meetings, explaining the company's services and solutions to prospective and current clients.

  • Designed internal communications for cross-department announcements, keeping messaging and branding consistent across the company.

CAPITAL TECH
MARKETING INTERN

MONTERREY, MEXICO
2021

  • Designed and built a daily financial newsletter as part of the company's email marketing program.

  • Designed internal communications for company announcements and graphic content for social media.

NEW YORK CITY, NY
2024

Parsons The New School – Certificate in Fashion PR & Influencer  Marketing

EDUCATION

MONTERREY, MEXICO
2018 - 2023

Universidad Autónoma de Nuevo León – Bachelor’s in Marketing and Image Management 

MEXICO CITY, MEXICO
2022

Fashion Business Review – Certified Image Consultant

Marketing & Strategy: Brand Strategy, Social Media Strategy, Content Strategy, Content Marketing, Campaign Planning, Content Calendars, Organic Growth, Influencer Marketing, Brand Partnerships, Sponsorships, Email Marketing, Social Media Analytics.

Community & Events: Community Building, Community Management, Event Marketing, Experiential Marketing, Event Planning & Production, Venue & Vendor Relations.

Creative: Creative Direction, Storytelling, Copywriting, Short-Form Video (Reels, TikTok), Video Editing, Photography, Graphic Design, Visual Identity.

Tools: Adobe Photoshop, Illustrator, Premiere Pro, Lightroom, Figma, Canva, CapCut, Meta Business Suite, Mailchimp, Google Analytics, Squarespace, Shopify, Wix, Airtable, Slack.

Languages: English (Fluent), Spanish (Native)

SKILLS & INTERESTS