Louis Once
SUMMER CAMPAIGN
A summer campaign launching Louis Once's new handbag and tee line, shot on the beach and built around movement.
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CLIENT: LOUIS ONCE
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ROLE:
Creative direction, photography ,
videography & editing
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PEOPLE running along the shoreline, products always in motion, and a retro, early-2000s energy carried by the music, the pacing and the video effects
The goal was to go beyond the product and capture the feeling of the brand: playful, nostalgic and effortlessly cool. I led the creative direction and shot both the photography and the video content.
