MARIANA

ABOUT

Hi, I’m Mariana

a social-first creative based in New York.

I specialize in content creation, creative direction, community building, and trend-driven storytelling for brands and event-based experiences.

With a degree in marketing, I blend creativity and strategy.

Every photo, video, idea, and campaign has intention behind it. I produce content end-to-end: concepts, scripting, shooting, editing, design, calendars, and UGC-style pieces for brands, clients, and my own platforms.

My experience building IRL communities in NYC gives me a natural sense for culturally tuned-in, real, human content. Whether I’m on camera or directing from behind it, I focus on turning moments into stories that connect.

I’m also a visual artist and illustrator, which strengthens my eye for composition, color, and emotional storytelling — adding an intuitive, aesthetic layer to everything I create

SKILLS & TOOLS.

Technical

  • Video production & editing

  • Photography & videography

  • Graphic design

  • Social media analytics & content systems

  • Content creation (UGC, branded, organic, paid)

  • Brand identity & visual design

Creative

  • Creative direction (visual, conceptual & stylistic)

  • Content & campaign planning

  • Ad creative (hooks, scripts, UGC ads, paid media assets)

  • Visual storytelling & narrative development

  • On-camera presence & performance

  • Trend forecasting & cultural insights

  • Aesthetic identity & brand voice building

Soft Skills

  • Fast execution & adaptability

  • Community building & audience engagement

  • Clear communication & collaborative leadership

  • High attention to detail

  • Creative problem-solving & idea generation

  • Cross-functional teamwork & project ownership

  • Creating content and experiences that make people feel something.
    I blend strategy and creativity to bring ideas to life — through videos, campaigns, brand identity, and IRL moments — always with intention, emotion, and culture in mind.

  • Visual, intentional, and community-centered.
    I’m detail-oriented and intuitive — I see stories everywhere, and I bring that into my process: from concept creation and scripting to shooting, editing, and art direction.

  • I don’t just design visuals; I create narratives.
    I blend marketing strategy with creative direction, UGC, and digital storytelling to build content and experiences that feel human, intentional, and culturally connected.