About Mariana

Strategy with hands-on execution.

I’m Mariana, a Mexican brand and content strategist with a hands-on approach to building brands and connecting people.

My work spans social content, visual identity, and community experiences. Through founding Signa Agency and co-founding The Girl Next Door, I’ve taken ideas from early concepts to creative work across digital and in-person touchpoints.

I’m especially interested in roles where strategy, storytelling, and culture meet.

My experience building IRL communities in NYC gives me a natural sense for culturally tuned-in, real, human content. Whether I’m on camera or directing from behind it, I focus on turning moments into stories that connect.

How I work

I start with the audience: who they are, what they care about, and where they already spend their time. From there I define a clear direction for the brand and turn it into concrete work, from content and visual systems to experiences people can attend.

Core strengths

  • Brand strategy

  • Content strategy & creation

  • Creative direction

  • Social media

  • Community experiences

  • Brand partnerships

Selected experience & education

  • Co-founder
    The Girl Next Door

  • Bachelor’s in Marketing and Image Management
    UANL

  • Certificate in Fashion PR & Marketing
    The New School Parsons