Atrios · The Startup
(Mockumentary Series)
A mockumentary series that turned a startup's day-to-day into entertaining, character-driven content.
Client: Atrios
Concept, creative direction,
filming & editing
Role:
Inspired by The Office, the intro opens with its familiar theme before cutting to an original song that introduces each member of the team.
The series gave Atrios a recognizable personality and a reason for audiences to follow along episode after episode.
Confessional-style moments, awkward pauses and a team that plays itself turn ordinary office situations into stories worth watching, and make a young startup feel human and approachable.
Instead of promoting the product directly, the series lets audiences get to know the people building it.
Each episode stands on its own, but together they build a cast viewers recognize and come back for.