Redefining nightlife, one reservation at a time...
Clubby is a nightlife reservation app in Mexico, a completely new concept in the market. With no predefined visual direction, I built the entire identity from zero, drawing inspiration from NYC nightlife.
I designed “Clubby” as a character—cool and edgy rather than cute—using custom typography and illustrations to achieve a fresh, innovative look. The monochrome palette and bold style communicate exclusivity and align perfectly with the nightlife scene.
