JOKU, an Argentine brand founded by a Uruguayan entrepreneur with an established presence in Miami, was ready to expand into New York and turned to TGND to reach the right audience. We designed a two-day happy hour pop-up where our community could discover the brand over drinks from our sponsors, Zardetto Prosecco and Cerveza Monopolio. The result: JOKU gained new followers and new customers who purchased on the spot, giving the brand a real foothold in the city.