Selected Campaigns
Short-form, social-first campaigns across different brands and projects.
Drink Draw Dance
Goal: Build awareness, grow the community, and drive attendance to the event.
Execution: Social-first campaign using three short-form videos and a flyer — two focused on explaining the event concept and logistics, and one highlighting the food partner (DeuxLuxe burgers).
Outcome: 100 attendees overall, with 80 attending the class, successfully meeting awareness and attendance goals.
The Summer Serve
Goal: Promote a collaborative rooftop event, increase reach and engagement, and introduce both communities to new audiences.
Execution: Reels and posts featuring founders from both social clubs, including a Wimbledon-inspired signature drink moment and music-driven visuals.
Outcome: 130 attendees and ~3% follower growth at the time (+50 new followers), expanding reach and visibility across both audiences through collaboration.
The Girl Next Door
Goal: Introduce The Girl Next Door concept and build early emotional connection with women new to NYC.
Execution: A series of creative, founder-led videos using playful, city-based activations — including poster-style visuals with QR codes and narrative-driven clips centered on humor, identification, and shared experience.
Outcome: Strong early awareness and community traction, helping establish the brand’s voice, concept, and identity during its first months.
